In business and management, learning no longer ends with graduation. It has become a continuous process that follows professionals through different stages of their careers. This shift is one of the most important changes in modern education and employment. As industries evolve, markets become more connected, and technology changes how organizations work, lifelong learning is becoming a practical necessity rather than an optional extra. In the past, many people viewed educati

Swiss International University (SIU) continues to advance its mission of academic excellence and global engagement through a new peer-reviewed research achievement by one of its lecturers. The article has been published in Advances in Consumer Research , a well-established international journal indexed in Scopus and recognized by ABDC (Australian Business Deans Council) — marking another milestone in SIU’s growing research portfolio. A Research Achievement with Global Reac